The Challenge
Amex wanted to increase engagement and drive conversions among users in Australia. The campaign’s key performance indicators (KPIs) included a CPA target of $55 and a VCR target of 75%.
Our Solution
Multilocal’s Curation-as-a-Service (CaaS) provided access to high-quality, relevant sites and channels. By optimising through meticulous refinement across platforms, we ensured a minimum placement viewability threshold. This custom-fit strategy helped maximise both performance and efficiency.
Why Multilocal
At Multilocal, we believe advertising can be better. We are a curation services leader powered by our Curation Intelligence Platform™.
With over five years of proven expertise, we redefine audience discovery, amplify data monetisation, and optimise campaigns enhancing performance by an impressive 40–60%.
Client Feedback
We were thrilled with the results of this campaign. Working with the team at Multilocal was a seamless experience. Curation truly shifted the needle for us, significantly improving campaign performance.
