Multilocal News

ExchangeWire’s Industry Review 2025 provides a definitive guide to the year ahead, delivering deep insights into eight transformative pillars shaping the industry.

Fern Potter, SVP Strategy & Partnerships, and Patrick Williams, Managing Partner, AdVenture Media break down how #programmatic can help advertisers cut through the noise during the lead up to the 2024 US presidential election.

Fern Potter, SVP of Product and Partnerships at Multilocal Media, talks about the dawn of sustainable private marketplaces (PMPs) and the future of sustainability in advertising.

As sustainability moves up the agenda for brands and agencies, reach and performance are no longer the sole critical outcomes of a campaign – environmental impact now also needs to be considered.

In this Interview with TechBullion, James Leaver, CEO of Multilocal talks about sustainable advertising and how Multilocal is leading the race for more sustainable advertising practices.

The partnership will see Onetag’s DealCurate cookieless curation platform integrated into Multilocal’s programmatic offering

Multilocal, the supply-side expert, has launched a low carbon marketplace to clients globally. In partnership with carbon intelligence platform Cedara. It is now able to measure and help clients to optimise their processes and to reduce carbon emissions.

Curation expert Multilocal rolls out exclusive CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance

Fresh from an invigorating return to Cologne’s annual digital marketing fest DMEXCO, Dharmesh Patel, Multilocal Director, Commercial Partnerships, has a few things to say about e-scooters, ad-tech community vibes and, of course, curation

Given that cookies only enable targeting and measurement against a minority of users - and with that number soon to plummet still further - should buyers be weaning themselves off the supposedly all-accountable metric of CPA?

Media brands carefully design their values and their editorial stance, as well as look and feel, to create a platform for advertising brands to tap into the association or aspiration felt by their audiences. Advertising in any given media environment gives brands the opportunity to be seen supporting and aligning with the content being produced, and it’s this association that forms the basis of advertising.