The Multilocal Blog

The IPA Bellwether Report Q4 2022 showed buoyant reactions among companies which are expanding their marketing budgets even as clouds loom over the economy.

It’s been an inauspicious start to the new year for Facebook and Insta owner Meta, which last week was slapped with a whopping $390m fine for breaching EU online privacy regulations.

Programmatic never seems to slow down. This year, global programmatic ad spending is expected to hit $493.16 billion , and by 2026, it’s expected to reach $724 billion.

In our final Predictions 2023 look ahead, we’ve asked the adtech world how it sees the year ahead. Economic uncertainty means customer budgets will shift, and new regulation and the drive for greater transparency and sustainability in the adtech sector means copanies will have much to deal with…

Programmatic never seems to slow down. This year, global programmatic ad spending is expected to hit $493.16 billion , and by 2026, it’s expected to reach $724 billion.

Marketing budgets are still growing, but the outlook is dimming, according to the latest IPA Bellwether report.

Last week saw the return of leading digital marketing and technology event DMEXCO to Koln in Germany.

Digital advertising makes a large part of the publishing world go round, yet market complexities prevent the system working optimally. We grab five minutes with multilocal’s Tom Bowman to ask how digital advertising could be made to work better for all concerned.

The programmatic specialist has made a number of new appointments to keep up with growing demand for its services

Marketing budgets continued to grow in the second quarter of this year, despite a darkening outlook for the global economy, the latest reading from the IPA Bellwether survey has shown.