Think curation is just another ad tech trend?

Think again.

Curation is far more - it’s a business strategy rooted in delivering real commercial outcomes that drive growth. Yet, misconceptions about curation continue to hinder its potential, preventing some companies from fully leveraging its benefits.

In this year’s Industry Report published by ExchangeWire, Multilocal’s SVP Strategy & Growth, Fern Potter, helps demystify curation and addresses the myths surrounding its role for both advertisers and media owners.

• Myth 1: Curation is just another tax on media owners’ revenues.
• Myth 2: Curation only benefits large media owners.
• Myth 3: SPO delivers the same value as curation.
• Myth 4: Curation is simply another platform.

Dive into our resources and unlock the full potential of audience curation.