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LONDON, UK | NYC, USA 27 OCTOBER 2026 – Multilocal, the curation intelligence company, and FouAnalytics, a digital media analytics and measurement company founded by independent ad fraud and media quality researcher Dr. Augustine Fou, today announced a partnership that will help programmatic advertisers move beyond identifying poor-quality inventory towards actively selecting media environments based on independent quality intelligence.
The collaboration combines FouAnalytics' independent analysis of digital media environments with Multilocal's curation intelligence, technology and expertise, enabling advertisers to identify inventory with a higher likelihood of genuine human activity and activate it through curated private marketplace deals (PMPs).
At the heart of the partnership is FouAnalytics' High Humanness approach, developed by Dr Fou to identify digital media environments exhibiting stronger evidence of genuine human engagement. Multilocal makes this intelligence actionable by translating it into curated deals that buyers can access through their existing programmatic buying workflows.
“Most media quality solutions focus on identifying what to block; together, we're helping buyers decide what to buy,” said Robin Bootle, COO, Multilocal. “Dr Fou brings independent intelligence built on years of analyzing how humans and bots behave across digital media. We take that intelligence and operationalize it through curation, making it actionable and, importantly, buyable for programmatic advertisers.”
From identifying quality to activating it
FouAnalytics takes an evidence-led approach to media quality, analysing signals across digital environments to distinguish higher-quality media. Rather than attempting to identify and block an ever-expanding universe of potentially problematic inventory, its High Humanness approach focuses on identifying sites, apps and other media environments that demonstrate stronger indicators of genuine human activity.
Multilocal applies this intelligence through its curation technology and specialist expertise, packaging selected inventory into curated PMPs. Its cureon® curation intelligence engine supports the wider process of bringing together intelligence, supply and activation capabilities to inform programmatic buying decisions.
The companies operate at complementary stages of the process: FouAnalytics independently assesses media environments for genuine human activity, while Multilocal translates that intelligence into actionable media opportunities.
Dr. Augustine Fou, Founder of FouAnalytics, commented: “Buyers have spent years using detection and blocking technologies to try to avoid fraud after the fact. By identifying environments where the evidence shows a high degree of genuine human activity and working with Multilocal to make those environments directly buyable, we can help advertisers put more of their budgets towards media they actively want to buy.”
Bringing independent intelligence into media buying decisions
The partnership reinforces Multilocal's ongoing approach to media quality by introducing an independent source of intelligence focused specifically on evidence of genuine human activity.
Alongside Multilocal's wider intelligence across audience, supply, data and performance signals, High Humanness provides buyers with another way to consider quality earlier in the media buying process, before activation rather than relying solely on identifying problems once spend is underway.
The collaboration also reflects a broader opportunity for the industry to approach media quality more proactively, using independent intelligence not only to avoid unsuitable inventory but to make more informed choices about where advertising budgets are directed.
Buyers interested in accessing High Humanness-curated PMPs can submit their request through cureon® or contact the Multilocal team at curation@multilocal.media.
