London, UK August 18th 2026 - Multilocal and InMobi Advertising today announced a partnership that brings InMobi's proprietary SDK-powered inventory and audience capabilities into cureon®, Multilocal's curation intelligence engine, with InMobi as one of Multilocal's key supply and data partners. Together, the companies are expanding the premium inventory, audience intelligence and activation opportunities available to agencies, brands and curators, enabling more effective campaigns across mobile, web and CTV.
Premium SDK-powered inventory
Unlike many supply-side platforms that aggregate inventory, InMobi operates one of the world's largest proprietary SDK ecosystems, providing direct access to more than 70,000+ SDK integrated surfaces, 100,000 websites and 75+ OTT services This gives buyers access to trusted, high-quality inventory enriched with stronger engagement and identity signals, all activated through Multilocal's independent curation expertise.
Partnership Highlights
- Gaming - Mobile gaming continues to be one of the fastest-growing digital channels, offering highly engaged audiences and extended attention. Through InMobi's SDK-powered ecosystem, buyers can access premium gaming inventory at scale in trusted, brand-safe environments.
- Purchase intent audiences - access richer purchase intent signals, drawn from deterministic in-app and e-commerce data, to help advertisers reach consumers with greater relevance.
- Omnichannel activation - activate curated campaigns across mobile, web and connected TV through cureon®, combining premium inventory with independent curation, intelligent workflows and continuous optimization.
Robin Bootle, COO, Multilocal, commented: “For over seven years now we have been building a curation ecosystem that connects buyers with the industry's leading supply, data and technology partners. InMobi's proprietary SDK ecosystem, premium omnichannel inventory, gaming environments and audience intelligence makes an invaluable addition to cureon®, giving clients access to more high-quality opportunities through a single, independent curation workflow.”
Joe Esposito, VP Agency Partnerships, InMobi said: “We're delighted to partner with Multilocal and become part of the growing cureon® ecosystem. Together, we're expanding access to InMobi's premium SDK-powered inventory and audience intelligence through trusted, independent curation, making it easier for a broader network of agencies and brands to activate high-quality omnichannel campaigns and achieve stronger outcomes.”
To learn more about activating InMobi inventory through cureon®, get in touch with the Multilocal team.
