Multilocal has partnered with VOW to bring a curated FIFA World Cup 2026 marketplace to Locker Room, VOW’s sports activation hub, giving advertisers streamlined access to premium CTV and display inventory across the UK and US ahead of one of the largest global sporting moments of the decade.
The 2026 tournament, taking place from 11 June to 19 July across the United States, Canada and Mexico, is expected to drive $5 billion in digital advertising investment, with streaming and connected TV at the centre of audience engagement. As global attention intensifies, advertisers face increasing complexity across fragmented supply paths, multiple platforms, and growing pressure to activate campaigns quickly while maintaining transparency and control.
Through this partnership, Multilocal brings its curation expertise and intelligence-led activation framework to help simplify that complexity. By transforming fragmented premium supply into a single, curated activation layer, Multilocal enables advertisers to access brand-safe, high-quality inventory across major SSPs and leading US broadcasters, streamers and FAST environments.
VOW’s technology layer and deep integration with Amazon DSP provide advertisers with a powerful activation environment designed specifically for scalable, data-driven sports marketing.
The curated marketplace is now embedded directly within Locker Room on VOW, enabling advertisers to activate campaigns with coordinated CTV and display execution while maintaining transparency through deal-based programmatic buying.
Campaigns can be executed with both national reach and local precision supported by Amazon first-party audience capabilities and VOW’s infrastructure built to simplify complex sports activation.
Together, Multilocal’s curation expertise, VOW’s advanced technology platform, and Locker Room’s sports-first activation framework provides brands and agencies with a simplified way to access premium sports inventory at scale.
As anticipation builds for the FIFA World Cup 2026, the partnership aims to help advertisers navigate the complexity of global sports media and unlock more efficient, transparent and performance-driven activation across two of the world’s largest advertising markets.
Interested in activating around the FIFA World Cup 2026? Get in touch with the Multilocal team to learn more about accessing the curated marketplace within Locker Room.
