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Six years in the making, cureon has quietly powered campaigns for more than 200 clients globally. Until now, the technology has remained behind the scenes, enabling Multilocal to deliver performance-driven outcomes while the engine continued to evolve. With today’s unveiling, Multilocal is bringing cureon into the open for the first time.
Multilocal was founded to address long-standing challenges across the media supply chain: fragmentation, inefficiency, and bias created by disconnected tools and opaque systems. From the outset, the company believed curated advertising could be smarter if intelligence, automation, and human judgment were properly aligned.
cureon is the result of that vision.
It is not another platform, but an always-on engine that operationalizes curated audience intelligence across the supply chain, without bias toward inventory, platforms, or outcomes. Through one unified entry point, cureon brings structure where there was noise, speed where there was friction, and transparency where there was opacity.
For agencies, cureon enables smarter planning and faster execution at scale. For brands, it delivers greater clarity, control, and confidence in how audiences are reached. For curators and sales partners, it creates sustainable demand driven by performance - not preference, politics, or platform bias.
The decision to unveil cureon now reflects a broader shift in the market.
Automation alone has not delivered the strategic value the industry expected, and audience-first curation has moved from a nice-to-have to an essential capability. cureon delivers intelligence that can learn, adapt, and guide better decisions under human oversight.
Just as importantly, early reception in the US - a market known for its scrutiny, high standards, and pace of innovation - gave Multilocal the confidence to take this next step. The response validated what the company had quietly known for years: cureon sets a new standard for how curated media should work.
Alongside the unveiling, Multilocal has entered a BETA phase, with plans to open cureon to wider global access under a self-serve model later this year, alongside its existing managed service. From the end of this month, advertisers, agencies, and partners will be able to request demos that showcase the engine behind their campaign performance and preview the next wave of capabilities designed to accelerate outcomes even further.
Curious about cureon?
Explore cureon here.
Request a demo to see the engine behind your performance.
