In this episode of Curation Conversations, host Fern Potter speaks to Anna Bager, President and CEO of Out of Home Advertising Association of America (OAAA) about the evolution of out of home in a digital first world. Together they explore how creativity, context, and data-driven tools like programmatic are transforming the medium into an immersive audience-first experience. Anna also shares how out-of-home is bridging polarization, changing perceptions, and reclaiming its place as the last true broadcast medium. Listen to discover how real-world creativity and programmatic innovation are shaping the future of out-of-home.
In this episode of Curation Conversations, host Fern Potter speaks to Anna Bager, President and CEO of Out of Home Advertising Association of America (OAAA) about the evolution of out of home in a digital first world. Together they explore how creativity, context, and data-driven tools like programmatic are transforming the medium into an immersive audience-first experience. Anna also shares how out-of-home is bridging polarization, changing perceptions, and reclaiming its place as the last true broadcast medium. Listen to discover how real-world creativity and programmatic innovation are shaping the future of out-of-home.
Anna Bager
Anna Bager is the President and CEO of the Out of Home Advertising Association of America (OAAA), leading the transformation of the out-of-home industry into one of today’s most dynamic and tech-driven media channels. A seasoned media executive, she previously served as Executive Vice President at the Interactive Advertising Bureau (IAB), where she spearheaded global initiatives across digital, mobile, video, and data. With a career spanning media, technology, and research at companies like Ericsson and IDC, Anna has been recognized multiple times by Business Insider and Folio as one of the most influential women in media and advertising.
Fern Potter
Fern is the Chief Strategy & Growth Officer at Multilocal, where she leads global partnerships and drives the company’s growth across a dynamic media landscape. With over 20 years in media, most of which in programmatic, Fern has shaped strategy for brands like JLR, Diageo, and VWG, created the programmatic buying unit at Mediacom, and held senior roles at Carat, Mindshare, and FCB/Six. A passionate advocate for innovation, Fern believes curation is key to reconnecting creativity, technology, and value in AdTech. When she’s not driving transformation in media, she’s cheering on Formula 1, hiking with her dog Blue, or diving into quantum theory.
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