‍Jerry Daykin

Jerry is a global media leader, WFA Ambassador, and author on marketing inclusivity. As Head of International Media at Restaurant Brands International (Burger King, Tim Hortons, Popeyes), he champions effectiveness, creativity, and responsible digital marketing. His career spans senior roles at GSK, Diageo, Mondelēz, and Carat, and he’s known for bringing clarity to an increasingly complex industry. Beyond his corporate work, Jerry is a non-executive director of Outvertising and the author of Inclusive Marketing, building on his role in co-producing the WFA’s global guide to inclusion in marketing and media. He also created Captain Digital Sense, an AI-powered cartoon series making digital marketing more accessible.

Fern Potter

Fern is SVP Strategy & Growth at Multilocal, where she leads global partnerships and drives the company’s growth across a dynamic media landscape. With over 20 years in media, most of which in programmatic, Fern has shaped strategy for brands like JLR, Diageo, and VWG, created the programmatic buying unit at Mediacom, and held senior roles at Carat, Mindshare, and FCB/Six. A passionate advocate for innovation, Fern believes curation is key to reconnecting creativity, technology, and value in AdTech. When she’s not driving transformation in media, she’s cheering on Formula 1, hiking with her dog Blue, or diving into quantum theory.