In this episode of Curation Conversations, Fern Potter sits down with John Piccone, Regional President at Adform Americas, for a candid look at how curation is transforming modern advertising. From sharpening audience targeting with curated inventory to merging identity signals for greater reach, John unpacks the strategies brands need to stay ahead. Together, they explore which verticals are leading the charge, how Martech, AdTech, and creative are converging, and why AI is set to redefine media decision-making.
In this episode of Curation Conversations, Fern Potter sits down with John Piccone, Regional President at Adform Americas, for a candid look at how curation is transforming modern advertising. From sharpening audience targeting with curated inventory to merging identity signals for greater reach, John unpacks the strategies brands need to stay ahead. Together, they explore which verticals are leading the charge, how Martech, AdTech, and creative are converging, and why AI is set to redefine media decision-making.
John Piccone
John Piccone is the Regional President, at Adform Americas, a role he has held since 2022. With nearly three decades of experience in advertising technology, he has been at the forefront of shaping commercial strategy and operational structures that drive revenue across media, technology, and advertising services in both the United States and Europe. Before joining Adform, John held senior leadership roles at Viamedia, Simulmedia, Innovid, HealthiNation, BlackArrow (Cadent), and 24/7 Real Media (now Xaxis), building a proven track record of growth and innovation in the ad tech industry.
Fern Potter
Fern is SVP Strategy & Growth at Multilocal, where she leads global partnerships and drives the company’s growth across a dynamic media landscape. With over 20 years in media, most of which in programmatic, Fern has shaped strategy for brands like JLR, Diageo, and VWG, created the programmatic buying unit at Mediacom, and held senior roles at Carat, Mindshare, and FCB/Six. A passionate advocate for innovation, Fern believes curation is key to reconnecting creativity, technology, and value in AdTech. When she’s not driving transformation in media, she’s cheering on Formula 1, hiking with her dog Blue, or diving into quantum theory.
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