In this episode of Curation Conversations, host Fern Potter sits down with guest Laurel Rossi, Chief Growth Officer at the global media platform Infillion and explores how AI and automation are transforming the role of curation in ad tech and media. Along with host Fern Potter, they unpack why customer-first thinking must replace walled-garden systems, and how human insight and composable technology (listen on to find out about this term which was new to us too) can work together to create transparent, future-ready media ecosystems.
In this episode of Curation Conversations, host Fern Potter sits down with guest Laurel Rossi, Chief Growth Officer at the global media platform Infillion and explores how AI and automation are transforming the role of curation in ad tech and media. Along with host Fern Potter, they unpack why customer-first thinking must replace walled-garden systems, and how human insight and composable technology (listen on to find out about this term which was new to us too) can work together to create transparent, future-ready media ecosystems.
Laurel Rossi
Laurel Rossi is the Chief Growth Officer at Infillion, Laurel Rossi is the Chief Growth Officer at Infillion, with over two decades of experience driving transformational growth across marketing, media, and tech. A digital-first strategist, she’s worked with global brands like Verizon, Revlon, and Citi, helping them bridge creativity, data, and technology to deliver measurable impact.
Fern Potter
Fern is the Chief Strategy & Growth Officer at Multilocal, where she leads global partnerships and drives the company’s growth across a dynamic media landscape. With over 20 years in media, most of which in programmatic, Fern has shaped strategy for brands like JLR, Diageo, and VWG, created the programmatic buying unit at Mediacom, and held senior roles at Carat, Mindshare, and FCB/Six. A passionate advocate for innovation, Fern believes curation is key to reconnecting creativity, technology, and value in AdTech. When she’s not driving transformation in media, she’s cheering on Formula 1, hiking with her dog Blue, or diving into quantum theory.
Never miss an episode
