Multilocal, the technology company redefining media curation, announced today that Zach Rosen has joined the firm as SVP, Business Development and Partnerships. In this new role, Rosen will be responsible for Multilocal's global partnerships, with a specific focus on accelerating the company's growth in the United States.
Based in London, Multilocal is on a mission to transform programmatic advertising through technology, delivering more meaningful, efficient, and measurable connections between brands and consumers. The firm’s proprietary technology and services combine data, context, and expertise into unbiased, highly curated supply solutions. This enables Multilocal’s partners to cut through the complexities of programmatic and plan, activate, and optimize campaigns with greater precision, transparency, and efficiency. A key focus of Rosen’s mandate will be expanding adoption of the technology across data companies, agencies, brands, and publishers.
“The US is the world’s most dynamic and competitive advertising market, one hungry for the kind of programmatic solutions we have delivered so successfully internationally since we started,” said James Leaver, CEO, Multilocal. “We originally brought on Zach to help us establish a foothold in the US. His impact has been fantastic, and we are now thrilled to welcome him full-time, as together we build on the significant momentum.”
Rosen is a highly respected technology and advertising executive with more than 15 years of experience building revenue streams and forging strategic partnerships. His impressive resume includes serving as SVP of Global Supply and Partnership at Yieldmo and VP, Head of North American Publishers at LiveRamp. Rosen has also held leadership roles at Index Exchange, where he launched the company’s US headquarters and built partnerships across North America, EMEA, and APAC. Most recently, he founded the ad tech consulting and strategic advisory firm, Supernova, focused on market growth for media owners and brands. The firm tapped into the industry’s LGBTQ community to launch the first-ever Pride Summit at this year’s Cannes Lions Festival of Creativity, an initiative that will continue.
“We are witnessing a seismic shift in the digital advertising industry, one that demands new thinking and bold solutions. The old playbook no longer works for brands, publishers, or agencies. With disruption, however, comes extraordinary opportunities. Multilocal is uniquely equipped to deliver scalable, data-driven solutions that not only drive stronger results for marketers but also create lasting consumer trust. I’m energized to build on the powerful foundation we’ve established and to accelerate our growth, partnerships, and impact in this vital region,” said Zach Rosen.
