In this episode of Curation Conversations, host Fern Potter sits down with Amanda DeVito, CMO at Butler/Till, They unpack what it takes to stay relevant in a constantly changing ecosystem, why curation should be rooted in trust and clarity – connecting people, data and purpose - and how AI can amplify human creativity instead of replacing it.
In this episode of Curation Conversations, host Fern Potter sits down with Amanda DeVito, CMO at Butler/Till, They unpack what it takes to stay relevant in a constantly changing ecosystem, why curation should be rooted in trust and clarity – connecting people, data and purpose - and how AI can amplify human creativity instead of replacing it.
Amanda DeVito
Amanda is the Chief Marketing Officer at Butler/Till, a women- and employee-owned media agency redefining what purposeful growth looks like in modern marketing. Known for her bold, people-first leadership, she champions transparency, curiosity, and innovation, guiding teams through AI-driven transformation while helping brands navigate complexity with clarity, confidence, and measurable impact.
Fern Potter
Fern is the Chief Strategy & Growth Officer at Multilocal, where she leads global partnerships and drives the company’s growth across a dynamic media landscape. With over 20 years in media, most of which in programmatic, Fern has shaped strategy for brands like JLR, Diageo, and VWG, created the programmatic buying unit at Mediacom, and held senior roles at Carat, Mindshare, and FCB/Six. A passionate advocate for innovation, Fern believes curation is key to reconnecting creativity, technology, and value in AdTech. When she’s not driving transformation in media, she’s cheering on Formula 1, hiking with her dog Blue, or diving into quantum theory.
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