In this episode of Curation Conversations, Fern Potter chats with Hélène Parker, founder of Hélène Parker Consulting and Programmatic Unicorn at Infillion (MediaMath), about how curation, learning and inclusivity are influencing the way AdTech is evolving. They discuss why education and access matter, how they can help demystify programmatic, and what a more human, connected industry could look like.
In this episode of Curation Conversations, Fern Potter chats with Hélène Parker, founder of Hélène Parker Consulting and Programmatic Unicorn at Infillion (MediaMath), about how curation, learning and inclusivity are influencing the way AdTech is evolving. They discuss why education and access matter, how they can help demystify programmatic, and what a more human, connected industry could look like.
Hélène Parker
Hélène Parker is a programmatic media expert, educator, and founder of Hélène Parker Consulting, where she empowers historically excluded talent and independent agencies through hands-on training and coaching. Known as the “DSP Whisperer,” she also hosts the Programmatic Digest Podcast, a leading platform making ad tech education accessible and inclusive. Now part of Infillion (MediaMath), Hélène continues her mission to democratize programmatic access helping brands and agencies harness technology, diversity, and data to drive meaningful results across the evolving ad tech landscape.
Fern Potter
Fern is the Chief Strategy & Growth Officer at Multilocal, where she leads global partnerships and drives the company’s growth across a dynamic media landscape. With over 20 years in media, most of which in programmatic, Fern has shaped strategy for brands like JLR, Diageo, and VWG, created the programmatic buying unit at Mediacom, and held senior roles at Carat, Mindshare, and FCB/Six. A passionate advocate for innovation, Fern believes curation is key to reconnecting creativity, technology, and value in AdTech. When she’s not driving transformation in media, she’s cheering on Formula 1, hiking with her dog Blue, or diving into quantum theory.
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