In the latest episode of the Curation Conversations podcast, Fern Potter sits down with Multilocal Co-Founder and CEO James Leaver for a candid reflection on the beginnings of Multilocal and the six-plus-year journey that has shaped the business. Through personal anecdotes and throwbacks to the early days, the conversation traces how curation has evolved from a promising idea into a critical layer of modern media strategy, and why the launch of Multilocal’s curation intelligence engine, cureon®, felt like the right move at the right moment. The episode also explores what the future holds for curation as technology, signals, and strategy continue to converge, and what that evolution means for the next chapter of media.
In the latest episode of the Curation Conversations podcast, Fern Potter sits down with Multilocal Co-Founder and CEO James Leaver for a candid reflection on the beginnings of Multilocal and the six-plus-year journey that has shaped the business. Through personal anecdotes and throwbacks to the early days, the conversation traces how curation has evolved from a promising idea into a critical layer of modern media strategy, and why the launch of Multilocal’s curation intelligence engine, cureon®, felt like the right move at the right moment. The episode also explores what the future holds for curation as technology, signals, and strategy continue to converge, and what that evolution means for the next chapter of media.
James Leaver
James Leaver is the Founder and CEO of Multilocal, with over 20 years’ experience across media, technology, and international business development. He has held senior leadership roles at MailOnline, eScribers, and Microsoft, where he led growth, partnerships, and strategy across global markets. Alongside Multilocal, James runs James Leaver Consulting Ltd, advising companies including ByteDance, SelectMedia, and Apester on European and UK market entry and commercial strategy.
Fern Potter
Fern is the Chief Strategy & Growth Officer at Multilocal, where she leads global partnerships and drives the company’s growth across a dynamic media landscape. With over 20 years in media, most of which in programmatic, Fern has shaped strategy for brands like JLR, Diageo, and VWG, created the programmatic buying unit at Mediacom, and held senior roles at Carat, Mindshare, and FCB/Six. A passionate advocate for innovation, Fern believes curation is key to reconnecting creativity, technology, and value in AdTech. When she’s not driving transformation in media, she’s cheering on Formula 1, hiking with her dog Blue, or diving into quantum theory.
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