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July 7, 2025
Curation Conversations Podcast | 
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Onetag’s Filippo Gramingna on rethinking data, brand sustainability and making curation work for publishers

In this episode of Curation Conversations, Fern Potter, SVP Strategy & Growth at Multilocal, sits down with Filippo Gramigna, Co-CEO of Onetag, to explore some of the most pressing topics in digital advertising today. Together, they unpack how smarter use of data can drive better decisions, why brand sustainability is more than a buzzword, and how curation fuels healthy competition when done right.

Filippo Gramigna

With over 20 years’ experience in the advertising technology industry, Filippo is an international leader in digital media, programmatic advertising, and data. He has held senior roles with publishers, ad tech companies, brands, and agencies, including Lenovo, Adform, and AzerionOne, building a proven track record of driving results across business development, client partnerships, marketing, and product. Outside of work, Filippo is passionate about authentic Italian cooking, enjoys running, yoga, and mountain treks, and seeks out new cultures and experiences through travel.

Fern Potter

Fern is SVP Strategy & Growth at Multilocal, where she leads global partnerships and drives the company’s growth across a dynamic media landscape. With over 20 years in media, most of which in programmatic, Fern has shaped strategy for brands like JLR, Diageo, and VWG, created the programmatic buying unit at Mediacom, and held senior roles at Carat, Mindshare, and FCB/Six. A passionate advocate for innovation, Fern believes curation is key to reconnecting creativity, technology, and value in AdTech. When she’s not driving transformation in media, she’s cheering on Formula 1, hiking with her dog Blue, or diving into quantum theory.