James Harris

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Fern Potter

Fern Potter is SVP Strategy & Growth at Multilocal, where she leadsglobal partnerships and drives the company’s growth across a dynamic medialandscape. With over 20 years in media, most of which in programmatic, Fern hasshaped strategy for brands like JLR, Diageo, and VWG, created the programmaticbuying unit at Mediacom and held senior roles at Carat, Mindshare, and FCB/Six.A passionate advocate for innovation, Fern believes curation is key toreconnecting creativity, technology, and value in AdTech. When she’s notdriving transformation in media, she’s cheering on Formula 1, hiking with herdog Blue, or diving into quantum theory.

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