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June 6, 2025
Curation Conversations Podcast | 
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WPP’s James Harris on why storytelling in advertising needs curation

In the debut episode of Curation Conversations, podcast host Fern Potter, SVP Strategy & Growth at Multilocal, sits down with James Harris, VP Planning & Strategy at WPP, for a candid discussion on the evolving role of storytelling in advertising and importantly why it needs curation now more than ever.

Together, they unpack the power of connecting audiences through meaningful narratives, explore how curation elevates creativity, and discuss how marketers can navigate the fragmented media landscape. From the open web vs. walled gardens debate to the accelerating role of AI, James shares a strategic lens on where the industry is heading, and what it will take to thrive in a world where media, creative, production, and technology must work in sync.

Tune in for a conversation that gets to the heart of where advertising is heading and how curation can help shape what’s next.

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James Harris

James is VP of Planning & Strategy at WPP, where he also leads global strategy for WPP’s dedicated Amazon team. With over 30 years of experience spanning both digital and traditional media, James has founded three successful agency startups and built a career rooted in brand and media strategy. A passionate advocate for neurodiversity, he’s also a mentor and educator, helping others master the art of storytelling in business. James is the author of From Bond to Bowie, a book exploring how powerful stories shape how we connect and communicate.

Fern Potter

Fern is SVP Strategy & Growth at Multilocal, where she leads global partnerships and drives the company’s growth across a dynamic media landscape. With over 20 years in media, most of which in programmatic, Fern has shaped strategy for brands like JLR, Diageo, and VWG, created the programmatic buying unit at Mediacom, and held senior roles at Carat, Mindshare, and FCB/Six. A passionate advocate for innovation, Fern believes curation is key to reconnecting creativity, technology, and value in AdTech. When she’s not driving transformation in media, she’s cheering on Formula 1, hiking with her dog Blue, or diving into quantum theory.

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