Programmatic Decarbonised
Introducing Multilocal CarbonSmart
Sustainability as standard
The global advertising industry generates twice as many emissions as the aviation industry, according to AdNetZero – less than 10% of bids are responsible for delivering the typical campaign, and up to 90% of bid requests are unnecessary; caused by poor audience targeting, inefficient supply paths and a lack of optimisation on PMPs.
How can the digital advertising industry address this?
Introducing Multilocal CarbonSmart:
- Curated premium inventory
- Higher KPIs performance vs market norms
- Better for the environment
- No additional fees
Significantly reduce carbon emissions without sacrificing your campaign metrics
CURATION
Curation itself has a positive impact, as it carefully selects domains and reduces ad wastage. It builds scalable PMPs through packaging relevant data, supply and media from the open marketplace.
LOW CARBON MARKETPLACE
Multilocal can successfully package sites with less than 1kg of carbon per month across all markets and verticals.
OPTIMISATION
Thanks to Multilocal’s exclusive Active Curation solution, our CarbonSmart offering eliminates unnecessary bid requests, maintaining impression delivery and performance whilst significantly reducing carbon emissions.
Our CarbonSmart Optimisation Process
Trillions of bid requests are made per PMP. CarbonSmart optimises win rates, which removes carbon from the PMP, delivering performance & scale at a lower carbon cost.
Want to learn more?
We have partnered with Carbon Intelligence partner Cedara as an independent verification partner for carbon emissions. Cedara have validated Multilocal CarbonSmart solution to meet with sustainability industry standards and proven carbon reduction from 55-99% on our programmatic advertising. Cedara also offer a monthly carbon reduction report at campaign level.
"Multilocal’s Carbon Smart solution really has the ability to drive a material difference in the environmental impact of the programmatic ecosystem. We are proud to partner with Multilocal, which has not only taken steps toward emissions transparency for its organisation, but is also offering innovative solutions to reduce emissions on media activity for its clients.”
- David Shaw, CEO, Cedara
