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Discover what the Multilocal team have been up to
Curation expert Multilocal rolls out exclusive CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance
Fresh from an invigorating return to Cologne’s annual digital marketing fest DMEXCO, Dharmesh Patel, Multilocal Director, Commercial Partnerships, has a few things to say about e-scooters, ad-tech community vibes and, of course, curation
Multilocal, the supply-side expert, has launched a low carbon marketplace to clients globally. In partnership with carbon intelligence platform Cedara. It is now able to measure and help clients to optimise their processes and to reduce carbon emissions.
Why CPA is a campaign-destroying strategy By Robin Bootle, Chief Operating Officer
Media brands carefully design their values and their editorial stance, as well as look and feel, to create a platform for advertising brands to tap into the association or aspiration felt by their audiences. Advertising in any given media environment gives brands the opportunity to be seen supporting and aligning with the content being produced, and it’s this association that forms the basis of advertising.
My Digital Hero with James Leaver, CEO, Multilocal
"What multilocal does is entirely unique. It is the only platform that has been built from the ground up with curation of the programmatic advertising in mind."
As we mature and transition to a new growth phase, we've taken a step back to review where we want to take the company.
Let’s be honest, the promise of programmatic to speed up and simplify the process of finding and reaching target audiences at scale has never really materialised.
