Curation as a Service
Curation as a Service (CaaS) develops a smart and efficient supply marketplace for our DSP partners.
PMP set-up and management is a time-consuming practice
We have developed an automated troubleshooting technology, as well as the expertise of our team to unlock the power and scale of PMPs from their initial set up.
“For Demand Side Platforms, we provide curated supply through PMPs specific to advertiser briefs, all with high quality, high relevance and high scalability.“
Dan Owens – VP Revenue Partnerships
Benefits
SCALE
Curated audiences drive a relevant supply of addressable inventory into a single PMP.
EASE
Dedicated PMP troubleshooting teams ensure PMPs are configured to work and scale quickly.
RELEVANCE
Curation enables DSPs to offer highly targeted campaigns, with tailored supply strategies to match their criteria.
Performance
Active Curation optimises supply in real time. Coupled with DSP algorithms, we drive exponential results for advertisers.
