Find your audiences in the right place at the right time

Curated audiences brings together multiple targeting strategies to find your audiences in the right place, at the right time

"By attempting to simply replace third-party cookies, the industry may be missing an opportunity to truly reinvent targeting as we know it."

Robin Bootle, Chief Operating Officer at Multilocal 


Our approach is to combine cookieless and a privacy-first strategy to give advertisers the depth, breadth and control they need when it comes to targeting.


Multilocal puts data strategy, activation and optimisation in your hands with our 6 point targeting solution; future proofing the way you find your audiences.

Our 6 point targeting solution

Search

Intent Data


Client

Data


SSP

Data


Contextual+

Data

Publisher 1st
Party Data

3rd Party

Data

Our 6 point targeting solution

Search

Intent Data


Client

Data


SSP

Data


Contextual+

Data

Publisher 1st
Party Data

3rd Party

Data

Ease

Turnkey targeting solution reduces time spent and technology friction in responding to briefs



Results

Continuous optimisation across segments, providers, publishers and data type delivers performance and insights 


Relevance

Create relevant scale specific to your brief from our curated targeting solution  



Privacy First

Advanced methodology guarantees relevance and brand safety without processing any user data



Cookieless

Curated Audiences was built for a cookieless advertising environment, with a 6 point approach we can find audiences at scale across browsers, devices and media



Scalable

Multiple data layers ensure relevance and scale for any audience



Privacy First

Advanced methodology guarantees relevance and brand safety without processing any user data.

Cookieless

Curated audiences was built for a cookieless advertising environment, with a 6 point approach. We can find audiences at scale across browsers, devices and media.

Scalable

Multiple data layers ensure relevance and scale for any audience.

Ease

Turnkey targeting solution reduces time spent and technology friction in responding to briefs.

Results

Continuous optimisation across segments, providers, publishers and data type delivers performance and insights.


Relevance

Create relevant scale specific to your brief from our curated targeting solution.

  • Search Intent Data

    Real-Time Audiences - Search data provides valuable information to build relevant audiences with real-time insights 


    Accuracy - Search intent delivers precise information that allows the creation of niche audiences to minimise inventory wastage 


    Synergy - Multilocal solution easily allows the integration between programmatic and search campaigns 


    Search market - Our integrations cover both Google and Bing, allowing you full access to the search insight

  • Client Data

    Dynamic - Using DSP data provides visibility into specific campaign objectives and audience actions, and enables active curation specific to each campaign’s needs


    Active Curation - Intelligence based on DSP data enables continuous optimisation, with inventory and data sets constantly being improved and scaled  


    Structure Efficiency - Free up the demand team to work on demand-side tactics specific to a client's campaign, while Multilocal delivers scale for you to work with 


    Flexibility - Deliver scale for performance and brand campaigns as curation works up and down the funnel

  • SSP Data

    Multiple SSPs Agnostic Approach - Ability to use the plethora of SSP audiences, scaling inventory and audience opportunities, without the complexity of managing multiple tech integrations  


    Supply Path Optimisation - Multiple access to inventory allows the most appropriate and cost-effective mix of SSPs and data providers to be identified


    Efficiency - Improved optimisation through wider supply availability and better supply visibility, providing the ability to generate insights 


    Diversity of SSP Targeting - Surface available unique SSPs’ audience targeting easily and exclusively – from highly niche to broad audiences

  • Contextual+ Data

    Enhanced Categorisation - Multilocal has an exclusive categorisation model through AI and Human Intelligence that ensures complex, fast and accurate interpretation of each recommended inventory source to maximise relevance 


    Non-intrusive - Advanced contextual methodology guarantees relevance and brand safety without processing any user data 


    Scalable - Multilocal categorises the internet across geographies, verticals and audiences to curate relevant audiences at scale for each client's business needs (over 1.5M+ site reviewed)


    Affinities Matrix - Generate insights based on a contextual affinity model that expands the target to incorporate additional scale 

  • Publisher’s 1st Party Data

    +25,000 PMP’s - Our privileged partnerships with premium publishers and their 1st party data sets guarantees over 25k audiences to target


    Consented Data - Publisher’s data collection methodology ensures compliance with the most advanced data protection, like GDPR, CCPA and LGPD 


    Assertive - Strong performance as it allows targeting to go beyond the context of the site.  Individuals have consented to share their personal information for advertising purposes 


    Premium & Exclusive - Priority deals with selected publishers offer scalable premium audiences with the use of exclusive data not found in DSPs or in 3rd party segments 

  • 3rd Party Data

    One Hub, Multiple Data - Easy access to multiple data providers, SSPs and all segmentation used by each of them, with literally infinite segmentation possibilities 


    Curated Data - Curating multiple data from different providers optimises the best performing segments, ensuring scale while maintaining relevance 


    Better Performance - Supply-side audience segmentation delivers greater scale by reducing friction and latency, improving match rates and generating more relevant audiences 


    Standard Taxonomy - Find all relevant segments quickly and easily through a standardised taxonomy, instead of searching through hundreds of lists with different naming conventions 

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